Unified Strategic Inventory Planning
| Product | Price | Unit Cost | Target ROAS | Units | Max Ad Spend | Net Profit | BE ROAS |
|---|
Revenue ÷ Target ROAS. Your absolute spending limit to protect strategy margins.
Revenue − (Unit Cost × Units) − Max Ad Spend. The total liquid forecast take-home pay.
Price ÷ (Price − Unit Cost). The margin where profit is $0. Targets below this line turn the ledger RED.